Course 3:
How Visualisation Skills can help you effectively convince Stakeholders?
Course Details
Module 1: Introduction to Visual Communication Principles for UX
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Why Visual Design skills are critical to being a UX Designer?
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How Visuals is “a language” to master to advance your UX career?
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What is the relationship between Visual Design, Psychology and Usability?
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How can you use these design principles for effective business communication?
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How can visual skills help you translate research insights into actual UX design?
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How to communicate effectively through Information Design and Visualization?
Key Principles:
Form Follows Function, Gestalt Psychology, Golden Ratio, 7 +/- 2 rule
Module 3: How to Choose Colors for your UX Design?
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How to pick colors to reflect certain emotions to highlight call to action?
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How to use colors to communicate meaning effectively on the UX Design?
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How to pick colors that are relevant to different cultures?
Color Theories:
Meaning of Colors, Complementary Colors, Hue, Saturation and Luminance
Module 5: How can Good UX Visuals enable you to present to stakeholders?
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How can you effectively layout information for best information absorption?
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How is effective information design imperative to align your thinking with your clients/boss/colleagues?
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How can laying out information effectively help with persuasion?
Key principles:
Alignment Principles, White Spaces, the 80/20 Rule, and the Fibonacci Sequence
Module 2: How to Choose Fonts/ Typography for your UX Design?
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How can you use fonts/typography to improve the readability and usability of your UX Design?
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How can good UX copywriting humanize technological jargons and improve the UX?
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How language differences can affect your UX design layout?
Typographic Rules:
Kerning, Leading, Gutter, Hierarchy & Orphans
Module 4: How to Choose Images for your UX Design?
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How to effectively pick images that align with the companies’ positioning/messaging/marketing?
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How to create Moodboards to guide the direction of the visual language of the web/app?
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How to pick images that are memorable and sticks in people’s minds?
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How NOT to pick images that will turn into a cultural disaster?
Culture Theories:
Cultural Norms and Differences
Module 6: How to Translate User Research Insights into Actionable Designs?
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How to ask for constructive feedback and why does it matter?
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How to give and receive design critiques?
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How to use A/B Test to assess your design choices?
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How can heat maps and eye tracking help with understanding how to improve your design layout?
Key methods:
A/B Testing, Heat Maps
